Price Your Home Aggressively

Setting the right price for your home is the single most important decision you will make when you decide to sell. Go to high, and you risk turning off every buyer in the marketplace. Go too low, and you leave money on the table.

One simple but powerful technique for pricing your home aggressively is to spend the day looking at your competitors’ homes.

Be tough and honest with yourself. What would be a price that would position your home as the best value for buyers in your marketplace?

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